A well designed logo has huge impact on your business. Only a few business nails it in the first attempt, others may have designed logo according to their personal preferences forgetting the marketing needs or their target audience, few may have designed their logo way back when they started their business. If your logo is not according to the latest trends, doesn’t meet your target audience then you may have to redesign your logo. Yes, it's the right time to do and when you are thinking to redesign the logo know what you must expect from a Singapore Logo Designer you hire.
You may hesitate to redesign your logo as it has been associated with your business for long or you may also feel what is the need to redesign my logo when my business goes well. Before you move forward, just go through the below set of questions.
Has your business grown, expanded or changed? - May be your business has recently seen changes in terms of entire line of products or expanded headquarters. When your business grows with these expansions then you may have to consider the option to change your logo design according to your business needs.
Are the competitors new? You would have been the kind of your business in your days and you would not have required a logo. However, this is not the case in this generation of Digital world. Your competitor changes and so as your competition. It is really necessary to keep your shop or business names with your logo for your customers to identity easily. For example, you would have given your shop name as A2C without any symbols, it would have been famous when you opened the shop, recently another shop opens with the name A3C and with a symbol which depicts good food. You may lose your customers with just a name change by your competitor.
Are you going to expand your customer base? - As a well established business you would have a good customer base, but that isn't enough for any business. Expanding customer base is always the success of any business and when you hire a branding professional he would suggest to redesign the logo and revamp the materials and create a fresh branding presence.
Have you changed your business vision and values? Your business grows, so as your online reputation. You should adapt to these changes quickly before you are left behind.
Is your logo outdated? You are in the industry for almost 50+ years, you might have created a logo for your business with the options that would have been available during the time. You may have to yes revamp the logo according to the latest trends. Redesign of the logo doesn’t mean an entire new look, you can still use the elements which were used to design the old logo.
Answering all these would definitely help you in considering a logo redesign for your business. Logo redesign is not as simple as you think, the logo designer whom you have hired should consider your business, its age, your existing audience, your future audience, latest trends before kick starting the new logo design process. But remember, the risk is high and the same is the benefit too. If you choose for a cheap logo design service provider then you might end up with a logo which is being used by many already or you may miss your customers.
Redesigning a perfect logo always needs a professional logo designer who has time to research your needs before providing you the design mockups. Low cost logo designers or novice logo designers who wants to pocket a lot of projects will never be able to concentrate on your projects.
Your business either needs a complete redesign of the logo or a simple refresh of your logo. A yes to the above questions needs a logo redesign or if you feel I still have a good logo and I am afraid my customers may fail to recognise if I change my logo then you can go in for the option of logo refresh.
During the refresh process, logo designer would make small design changes to your existing logo, such as adding text, or tagline or updating colors or even he may simplify the entire look and feel. For eg: Logo refresh - Mastercard company. A renowned credit card company has retained its colors and the circles but has added its name with modernized typography.
A logo redesign includes new fonts, colors, new elements etc. (for eg: Federal Express to FedEx
Logo Redesigning Process:
Now that you have decided to go for redesigning your logo, you must first understand the process behind redesigning the logo as when your freelance logo designer goes you through this process you must be aware of the same, you might have to consider the below aspects when you are done with the logo redesign.
Avoid to compare directly your newly designed logo with the success of old ones
You need to focus on how your new logo would communicate to your audience
Expect new kind of emotions associated with your newly redesigned logo
Few elements of logo redesign may undergo new colors or completely different style, such a change would hugely impact on your other marketing collaterals. If you are not ready to revisit the entire marketing material then consider keeping minimal changes.
Now your logo is ready with a completely new look, does it stop here? You may consider branding your business. A complete branding of your business with your new logo is very essential. Spread the news of your new makeover through your digital marketer. Digital marketing analyst would guide you with the promotions that needs to be done in your social media.
You could always contact Subraa, Freelance logo designer who is based in Singapore and have helped many startups and business with his budget friendly logo packages and Digital Marketing solutions with proven strategies. Corporate Identity packages are also in demand and Subraa helps to achieve the same with his pocket friendly solutions.
