What to include in your Brochure Design – A guide to boost your Marketing and Advertising
Marketing actually cannot be measured with any metrics. As a Freelance Singapore Graphic Designer, I have provided the elements to be included in the brochure based on my experience in designing and marketing.Add paragraph text here.
Irrespective of whether you are opening a shop or driving traffic to your business brochures plays a more important part. Brochures are always more powerful and best marketing tool for engaging your audience as well as educate them about your services or products. When it comes to design, a great design will compel your customers to know more about you. A less compelling design or bad usage of fonts or images will definitely make your brochure land in trash.
I have listed few types of brochure design for ease of understanding:
- When you are sending brochure to your prospectus by email or by post, focus on making the brochure more attractive. A clear call to action message which is very prominent and easily recognisable is very important. For example, a coupon for a product offer or visit your landing page.
- Sales brochures, should highlight key features and benefits of the products through the use of visible headlines, features in a bullet point, star rating of the product.
- When your customers have expressed interest in your products, then your brochure design must include the highlights, case studies and testimonials, why they should buy your product. This type of brochure need not include more about your company because they have already expressed interest in your company, hence a brief highlight of the company is fine.
- As a sales person, you have detailed about your product to your clients you need to leave a brochure to your customer, in this case they should include useful information for the clients to make the final decision. This leave behind brochure need not have a Call to Action message. You should include your contact details, email, phone to contact you.
- Trade show brochures are often called point of sale brochures, this should generally create an interest to the customers. This should tell about your company, convey any free demo if needed and grab in as much customers to see your software or your product.
Conclusion
Brochures, flyers and any form of print marketing materials are a great form of sales tool. Print materials offers interest, though this is a generation of digital marketing, print materials always have a great ROI. Know more about digital marketing in my Freelance Graphic Designer Singapore Blog.
