Flyers are the key players in marketing and it has its major role in advertising a business for many years. Whether you would like to advertise your newly launched product or event or service flyers always works!! When it comes to local audience flyer design always works and it is also considered as a cost effective marketing strategy.
Why are flyers effective
A survey reveals the fact that the flyers or pamphlets with good design attracts customers and they tend to know more about the business by visiting the website or calling the shop directly. Flyer designer who structures the layout of the flyer makes it attractive by concentrating on the key points that are more important for the audience. Let’s see now the key points that we have to consider when designing a flyer.
1. Keep your audience in mind
Designing flyer always underestimated by many budding graphic designers and they tend to design the flyers according to their own preference. But do you know the main key point that has to be considered while designing a flyer is your audience. Constantly remembering who you are designing for will give you a clear idea of how you should design your flyer. Without considering your audience your design might be confusing.
2. Keywords are the key to flyers
Keywords or the call to action are like the center of attraction for your flyers, so make sure you make it attractive and noticeable. Keywords should be highlighted from all the other elements of the flyer, it can be done by making it big, bold or bright.
3. Be careful with colors and fonts
Colors and fonts determines the mood of the flyer. It also has greater influence with the audience. Choosing colors are more important while sticking to your brand colors. Too many usage of colors may cause distraction and it is difficult to concentrate on the main topic. A branding guide may give you some idea of the usage of colors, however not all business logos have a branding guideline.
What is a branding guide?
A branding guide is a document that is created after researching the company’s requirements, target audience and several other elements. Branding guidelines helps with the corporate fonts, colors and placing of the logo with the space around, proper usage of the logo in black and white etc. These vital information are helpful when you kickstart the flyer design singapore.
Font
Using more than 2 font typefaces can disrupt the flow of text in flyer and it can also cause a shift in focus of the messages in the flyer.
4. Include a Call To Action
Call to action is what you need your customer to do after consuming your information from the flyer design. I’m listing a few examples below, If you don’t know what are call to actions then to make you understand why to register an Event. Call now. Leave us a review etc. For example, if you want to make people register for an event, then the CTA will be like “Register now” or “Event registration” but if it's for credibility then your CTA will be like “leave a review for us” or “visit us” etc.
5. Clear & concise
Most people look at your flyer for less than a minute so make sure you make them read all the important information within the timeframe. Within a few seconds of viewing the design your audience must know what the flyer is all about.
Your flyer should not be dumped with too much information, a spacious layout with all the valuable information placed helps to crack the deal.
6. Top to bottom
Structure your layout from top to bottom. Start the important key information from top and follow the hierarchy display of the information from top to bottom. This should also be followed for design elements, graphics and images. Use colors and scale to draw the attention of the viewers to the bottom.
7. Use high quality images
Usage of relevant high quality stock images or a high quality free image or your own product image without any pixelation and with a good photography helps to design the flyer attractively. The images should not be pixelated and irrelevant. When you print your flyers high quality images always works and your freelance flyer designer would also request for a high resolution images when design flyer.
8. Proofread
Quality content is important for a flyer, what is even more important is placing the writeups without any errors in the flyer. Grammatical mistake or a change in the phone numbers or anything may create losing interest in the flyer or your business by your audience.
Traditional marketing techniques like flyer design, brochure, pamphlet design has always its place in audience when designed attractively. It is essential for any flyer to be attractive and creative in this digital era. Flyers are not just for printing it can also be uploaded online. Designing a flyer or a logo design in singapore on your own may be considered cost effective but do you really know that you are losing trust of your audience with amateur design. It’s good to always hire a professional graphic designer to help you with the design.
To learn more about flyers and its uses in promoting your business visit my blog and go through the article on 5 Reasons to use Flyers to promote your Business.
