7 Important Elements Every Home Page must have – Checklist for Website Design
If you are considering Web Development Singapore or considering kick starting Online marketing then you need to first check your website home page. Home page design in a website is very important as it acts as a virtual door for your business and draws majority of traffic.Add paragraph text here.
Website home page, needs to serve a lot of purpose in various dimensions, designing a home page like a landing page to serve a single purpose will not work. Your home page needs to drive in traffic, convey your services and engage visitors. If a home page should perform all these aspects, then you need to have a perfect design to compliment the same.
What should you include
Perfect Headline – A perfect headline is important to convey what your business does to the visitors, on landing to your website visitors should get the required information instantly. It can be few words but it is vital
Sub Headline – A brief description complementing your headline. Your visitors may like to read more about your headline, it is good to have to engage your visitors. Try using larger fonts for headline and the sub headline as it would look best in the devices and mobile.
Call to Action – The primary goal of your website is to engage your visitors to read more about you. Include 2 to 3 call to action button and place them in spots which is easier to find. A contrasting color complimenting your color theme is great to have and attracts more. Optimize your call to action button to be visible in mobile devices, make sure it is big enough for the touch screen. As if it fails in mobile for the touch area visitors may lose interest.
For eg: Sign Up, Register for Free, Get Started etc are few CTA which are widely used.
Image – Make sure you have a perfect complimenting image for your home page which describes your service. Optimize your image for mobile devices and make sure a good part of the image is displayed in all devices, if not the whole image. Go in for professional stock photos rather than free stock images available in abundance over the web. Investing in good quality pictures will definitely yield results. The free stocks photos are good but every other website will also have the same. Compromising in image selection is certainly a downfall.
Benefits - Your potential customers may need to know what is the most special thing about you and what are the benefits they yield if they hire your service. Website design should also have your benefits listed apart from the services you offer. The benefits should be easy to read with images complimenting the same in your home page.
Testimonials – Having a what other people say about you or your product will be helpful though you boast your product is the best in the world. Customers need social proof of your services or the products. Including a few of the best lines from the old customers will definitely be a benefit for your website to bring in leads.
Navigation – The bounce rate of a website depends on the poor navigation system and design of a website. Give your website visitors a clear path of what needs to do, where they can find the information, the contact information etc. The top navigation system always works and making it a sticky header compliments the navigation system.
While you do a complete check on the elements to have in your home page design, do not forget to optimize it for mobile devices. Know why responsive design is a must for website in my previous article. I have listed the basic information to kick start your Web Development Singapore in its simplest form not making too complicated. Hope this is resourceful.
Add paragraph text here.
